Seo case study: Images & Australian internet marketing
Right on cue, the technicality of SEO promotion via images in Australia has not been covered much. The art of Australia photo or image optimisation has not been researched as well as it should be. I remember after the first panda update my image search queries shot up by massive numbers taking over the normal traffic by leaps and bounds and then suddenly it died ( Google was probably tweaking their algorithm) . (I have purposely placed words in this title and post to test out further image optimisation strategies and see how it relates to contextual text around it )
I always have done basic image seo with all my images on my websites
Which is ? ( Basic tips below )
- Name your image with a proper relevant name and try include keyword
- Don’t make the image name too long
- Have a alternative text for that image in your website code (don’t make the alternative text same as image name)
- Make sure image is clear and not too large in size but not too small as well
- Make sure you read on…. to know more tips based on this expirement that unfolds as we speak
DOES IMAGE SEO WORK ?
what actually works
Coming back to the point …
I just launched this website online, and i am doing a bit of tweaking to get the website noticed in Google and get some Google love from Google search. First thing I did was get my advertisement on gumtree ( local classifieds site), it’s the best way to get in google search fast.
Well I didn’t really get my website on Google search engine instantly, but I managed to get my listing on gumtree for my services indexed by Google in just 10 minutes (AMAZING). Aussie SEO’s you listening 😉. I also managed to get my website link on gumtree (Check pic below) and therefore my website indirectly indexed by Google. Gumtree is a PR6 website.
I veered off again off topic , so coming back to the point with my business listing immediately sitting on no 3 on Google on-line for the keyword as below….
(Keyword i am researching below in google search and pic – Memorise it )
My image research long tail 4 word keyword – CUE ONLINE MEDIA AUSTRALIA
I decided to see what images are showing on Google for that search and clicked the 2nd tab (images tab) in Google search, I WAS STUNNED ..bah not really ..but just a bit surprised at the first image result “ an image of ipad air” ( Check first pic in this post – above). There was two other images with some of my keywords written on the images itself in the top search results ( Check pic above) , which also confirmed my theory that Google search has become smart enough to recognise text in images and help them rank ( hint hint …. SEO’s)
How ever what I was surprised about was that the keywords that i searched for and was researching was no-where in the ipad image name, in fact the whole keyword was not even in that ipad page or in alternative text for that image (BUT WAIT…..)
I did some further research on this ipad page that was ranking the ipad image no.1 for my not related keyword and searched for the first word of the keyword on the page ( and also the next 3 words of my whole long tail keyword separately-results below)
First keyword was once in whole ipad page post as pic above says .One instance of the first word, it was the third word at the start of the post under the pic ( I replicated this same strategy in this post to see if it works for me) Do a search for my long tail keyword and check ..will ya ?
The second word was 5 times on the page, including navigation bar , title of post , in one of the Google ads , in one comment and also once more at the bottom of the blog
The third word was only once on the blog post
The 4th word was 4times in the blog post , 1st in the post title , next in the first sentence in post , again in the second sentence in the post and the fourth time in the tags.
I also noticed that this blog has their first paragraph automatically marked as Description in the page code. So it looks like the first paragraph is always taken as description of that page in html code ( right click on page and view source to check this out). Which makes me think Google bot is giving some importance to keywords in the description , but not entirely ( as we can see all the 4 owrds of the long tail keyword were not there in the description)
The results also suggest that the keywords (even if long tail keyword) need to be spaced out in the sentence ( or title) and not necessarily hugging each other. so i was pretty surprised that “how come this ipad image ranked for my keyword in images search in no 1 position when its not even relevant.
Forget all those tips i gave you and just do how it was done here ..lol
BUT WAIT THERES MORE ………… seo in page source code
I wasn’t really satisfied so i thought i will do a check on page source code as well ( right click on page and click view page source and then just go ctrl +f to find the keywords) and there was just a little bit more to it…
Here we go again …..
keyword 1 – Found not once … but 4 times now
keyword 2 – Found not five … but 28 times now
keyword 3 – Found not 1 time … but 8 times now
keyword 4 – Found not 4times — but 33 times now
So what this data and research concludes , that definitely “image alt text” and “image name” is not as relevant as people think for image seo , but definitely the image needs to be surrounded by some of those keywords on the page as well as in the source code of the page. (In this case it was not so much on the page , but more so in the source code according to count of keywords done )
In this instance the 2 and 4th keyword of the long tail keyword were repeated more on the page as well as in the page source code and looks like having the keyword more times in the source code has worked well rather than having it more time visually on the page (though some people might say it is keyword stuffing, i certainly think it was not overdone as such ) and it worked in this instance inadvertently for ranking a keyword in a image search niche that is not even relevant to that pic or media being searched for .
To summarise ( based on this 1 pic + long tail keyword case study ) it looks like
To improve Image SEO in blogs and websites
- Have your picture surrounded by your keywords
- Don’t let your keywords hug each other ( specially if its long tail)
- Put your keywords right at the start of the post /page ( I’ve heard other people say this before somewhere as well).
- If you want to name you pic or alternate text for seo purposes its not necessary to keyword name them and you can use them to optimise for secondary keywords or synonyms
- Make an image with the text of your keyword in it which is highly visible for it to catch Google bots eye
I have not put the long tail keyword in whole text (update: done now) on purpose on this post to see what happens over time. I will be adjusting the code etc to see how it performs over time.
Update: My image which i posted on gumtree (classifieds site ) and which has the text in image has just popped into Google image search at no 11 from nowhere within 3 days of posting this
Another quick example
Search for Pearls Elizbeth Taylor , and you will notice that my blog pops up for the term, with the spelling for elizabeth wrong.( pic below)
I noticed that the misspelled word “elizbeth” was there once in the post and the word “pearl” not “pearls” was there once on this page, yet this page was getting high traffic for this search term for this image above.
Now I know i told you that Images with letters or words init get ranked higher sometimes , has googl’s search engines started recognising pearls as well ??
Let me know if you have observed any weird things with Image seo or found out some tricks that are used for”image seo” and i will be happy to check it out.
— > This post has been checked by crawler.com